Microsoft's next mission is all about digital transformation
"Digital transformation" is a hot topic both inside and outside of tech right now. All the major technology companies are getting involved but Microsoft is one of the firms most vocally touting the supposed benefits of digitally transforming existing industries.
Microsoft is reinventing itself around sales to industry sectors in a move that sees it shift towards bringing about revolutionary societal changes. The company has doubled down on digitally transforming industries ranging from healthcare to finance.
Microsoft has always tried to present itself as a "productivity" company that empowers people to achieve their goals. This mission statement is now being rethought as the race to new technologies such as the cloud and AI intensifies.
Increasingly, Microsoft is broadening its focus beyond individuals to encompass entire societies. At its recent Inspire partner conference, digital transformation was a theme throughout the entire event. As TechTarget's SearchCIO blog reports, Microsoft CEO Satya Nadella is looking to take advantage of a market opportunity he values at $4.5 trillion.
Nadella sees digital transformation as having four main outcomes: engaging customers, empowering employees, optimizing operations and transforming products. Tellingly, none of these impacts directly relate to the technology that enables them. In fact, the same outcomes could have been cited during any of the technological revolutions of the past few centuries.
Microsoft's also setting up dedicated industry lines with knowledge of the markets they target, including channels for finance, education and healthcare. These will allow the company to develop closer ties with different businesses, giving it a window into their digital transformation needs. It'll then be able to develop new technological solutions, such as its recently-launched Microsoft 365 all-in-one cloud suite, that have the potential to revolutionise how they work.
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